by Judah | Sep 5, 2025 | Club Growth Strategies, Marketing, SEO & Online Visibility, Small Business Growth, Volleyball Marketing, Web Design & Development, Website Tips for Clubs
A Parent’s Frustration Turned Into a Passion
When my daughter first told me she wanted to play club volleyball, I thought finding the right club would be simple. I’d been around volleyball my whole life, playing through high school, competing for three years in college, and even coaching for a season.
Her interest in volleyball really took off after watching the University of Wisconsin women’s volleyball team win the national championship. She was eager to play, and I was excited to help her start.
But as a parent, searching for a club was harder than I expected. Many club websites didn’t have enough information to help me compare programs. I struggled to find basic details like schedules, costs, and levels of commitment. Eventually, I signed her up for a club mostly based on location. I didn’t understand how team offers worked and missed the response window for her placement, which shaped her entire first season.
Even after coaching club for a year, I found myself asking the same questions other parents were asking me. If I was still confused, I knew parents who were brand new to the club world must be feeling the same frustration.
That’s when I realized volleyball clubs have an opportunity. Parents weren’t frustrated with the programs themselves, they were frustrated because they couldn’t get the details they needed to make informed decisions.
With over a decade of experience in marketing and website design, I decided to start Dynamic Spark to help clubs communicate better, save time, and attract the right athletes and families.
Why Websites Matter More Than You Think
Many club directors see their websites as just one of the tools they need to manage their club, but often they aren’t sure how to use them effectively. But your website is more than a digital brochure. It’s your 24/7 recruiter, communications hub, and first impression.
When a parent searches “volleyball club near me,” they aren’t just looking for dates and pricing. They are evaluating your professionalism, organization, and values. A polished, easy-to-navigate website builds trust before you ever talk to them. A confusing or outdated site, even if your program is outstanding, can unintentionally send the wrong message.
Parents are also making comparisons. When a club’s website is informative and easy to navigate, it naturally builds credibility. Your website is often the deciding factor in whether a parent reaches out or moves on.
According to a BusinessDasher’s 42+ Statistics About Websites Businesses Must Know for 2024, 75% of users judge a company’s credibility based on its website design. That means parents are forming opinions about your club within seconds of landing on your site.
Many directors worry about investing in a better site because it feels like another task on an already long to-do list. Others wonder if the expense is worth the investment, or they aren’t fully aware of technical issues that may be holding their site back from showing up in search results or competing with other clubs in the area. But your website is the one tool that works around the clock. It’s where families start their journey, and it’s often where they decide whether your club feels like the right fit.
A Strategic Approach to Volleyball Club Websites
The good news is, you don’t need a massive overhaul to see a big difference. By focusing on clarity, organization, and trust, your club can stand out without overwhelming you or your budget. Below are essentials every volleyball club website needs to educate parents, save time, and help you recruit the athletes who are the best fit for your program.
Essentials Every Volleyball Club Website Needs
- Your Club’s “Why” Front and Center
Parents want to know what your club stands for. Beyond logistics, what’s your philosophy? Why should they trust your program to invest in their child’s growth? Sharing your story, values, and coaching approach creates a connection.
- Clear Program and Tryout Information
Parents should know exactly what their athletes are trying out for, what teams or levels you offer, and what the season commitment looks like. Include details about practice schedules, season length, and tournament participation.
- Practice and Competition Schedules
It’s not just about practices. Families need to plan ahead, so sharing competition dates or at least a clear timeframe is key. If you offer strength and conditioning or off-season training, list that too.
- Easy-to-Find Registration
Whether it’s tryouts, clinics, or private lessons, registration should be a single click away from your homepage. Use buttons with clear labels like “Register Now” or “Tryout Info.”
- Coach Bios and Staff Information
Parents want to know who will be working with their kids. Adding coach bios, experience, and even photos helps build trust and gives your club a personal touch.
- Visuals That Reflect Your Brand
High-quality images of your athletes, events, and staff create a professional impression. Make sure all images are optimized for speed and include descriptive alt text for accessibility and SEO.
- FAQs to Save Time
Think about the top 10 questions you get asked every season. How much does it cost? Where are practices? How do I know what team my athlete should try out for? Adding an FAQ section reduces back-and-forth communication and positions your club as organized and approachable.
How a Good Website Saves You Hours
A well-built volleyball club website is more than just a recruiting tool. It’s your communication hub that works around the clock. Parents can get answers to their questions, explore your programs, and decide if your club is the right fit before they ever send an email.
Directors often spend hours responding to repetitive questions. A strategic site reduces the workload by proactively answering those questions. When parents are well-informed, they are more confident, and your staff can focus on coaching and operations rather than endless email threads.
Think of your website as an investment in your time. A clear and organized site will free you up to focus on what matters most: growing your program and developing athletes.
Common Pitfalls That Drive Parents Away
Even small missteps on your website can push families toward another club. Here are a few to watch for:
-
Slow page load times due to oversized or rotating images
-
Confusing navigation that makes parents dig for basic details
-
Brief or missing information that forces families to send extra emails
-
Broken links or outdated pages that create doubt about your organization
-
Lack of trust-building elements like coach bios, testimonials, or program descriptions
A simple audit of your site can reveal these issues quickly, and many fixes are inexpensive or free.
Parents are not just choosing a club. They are choosing a community for their child. Your website is often their first interaction with your program. By making it clear, accessible, and welcoming, you are already building trust and setting your club apart.
Whether you choose to tackle these updates yourself or get expert support, a strong website is one of the most effective tools to grow your club. It is more than a digital brochure. It is your silent recruiter, your communications hub, and your 24/7 representative.
Free Resource for Volleyball Club Directors
If you’d like practical tips you can apply right away, I’ve created a free guide: From Clicks to Commits: The Volleyball Club Website Playbook.
This playbook includes short, actionable steps to help your website:
-
Clearly communicate who you are and what you offer
-
Show up in search results when parents are researching clubs
-
Build credibility and trust with families deciding where to commit
-
Highlight what makes your club different from the rest
It’s built specifically for volleyball clubs, and it’s completely free.
Take the next step today and grab your copy of the playbook. It might be the easiest win you make for your club this season.
by Judah | May 29, 2025 | Email Marketing & Automation, Lead Generation & Nurturing, SEO & Online Visibility, Small Business Growth, Web Design & Development
Building a website without a growth plan is like hitting the road on a family trip with your kids with: no snacks, no entertainment, no mobile data, and of course, the check engine light flicks on halfway through hour one. You’ll get somewhere… but not without chaos, complaints, and maybe a little emotional damage.
So, What Is a Website Growth Plan?
A website growth plan is a strategic roadmap designed to grow your online presence and generate leads. It goes beyond “make it look good” and into “make it work hard.” It combines content, SEO, lead capture, email marketing, and more to align your website with your business goals (Note: If these terms are a little foreign to you, visit the Marketing & Website Terms Made Simple page).
Think of it as what Walter White was to Breaking Bad, methodical, precise, a little gritty, and highly calculated (minus the moral decay).
Here’s what a typical website growth plan might include:
-
Location-Specific SEO Pages: These help you show up when someone types “[your service] near me” and doesn’t want to scroll past Yelp.
-
Keyword Research & Organic SEO: Instead of guessing what your customers search for, we research it and bake those terms right into your content.
-
Strategic FAQs: Because if people keep asking, your site should be answering.
-
Content Marketing via Blogs: Useful, helpful, and optimized for search engines.
-
Lead Magnets: Irresistible downloads or freebies that get visitors to say, “Yeah, I’ll trade my email for that.”
-
Email Follow-Up Series: Think of this as the nurturing sequence that gently guides leads toward working with you.
-
Monthly E-Newsletter: Ongoing education that keeps your brand top of mind and helps potential customers without being pushy.
Learn more about what is included in our Website Growth plans.
Why I’m Building My Own Growth Plan (and What I’ve Learned)
After a corporate downsizing, I took my 10+ years of experience in corporate marketing and stepped into building my own business. I thought my freelance website was a head start, but I quickly realized I had to go deeper and create something that truly aligned with my goals and the audience I wanted to reach.
I’m currently developing that strategy, creating content, crafting lead magnets, planning email series, and writing blogs just like this one to support other small businesses navigating the same waters.
This isn’t just theory. It’s the very approach I’m using to grow Dynamic Spark, and it’s the kind of strategy I can help you implement too.
What Happens If You Don’t Have a Website Growth Plan?
You might still have a website that looks decent. You might get a few inquiries. But you’re probably also:
-
Missing out on search traffic.
-
Not capturing leads.
-
Wasting time with dead-end marketing.
-
Feeling like you’re throwing digital spaghetti at the wall to see what sticks.
That’s where a strategy saves you.
Your website should be working around the clock to get results. But without the right intel, it’s just shouting into the void while the real action happens somewhere else. In short: it starts doing what you actually built it for.
Ready to Build Your Growth Plan?
If your website is coasting and you’re ready for it to start pulling its weight, let’s get moving. Start by filling out this quick questionnaire and let’s figure out how to make your site do more than just sit there looking pretty.
Fill out the Website Questionnaire
It’s fast. It’s strategic. And it’s one step closer to clarity.
by Judah | Apr 26, 2025 | Content Marketing Tips, Marketing, Small Business Growth
What Can a 2000s Rapper Teach You About Marketing? More Than You Think!
Before I dive in, let’s get one thing straight: I am not endorsing Mike Jones’ music—unless, of course, you enjoy lyrics that make your grandma clutch her pearls. This post is strictly about marketing brilliance, not questionable life choices.
Ok, let’s talk about Mike Jones. Who? Mike Jones.
No, not your neighbor. Not your accountant. THE Mike Jones. The Houston rapper who, despite having the lyrical depth of a kiddie pool, somehow made his name unforgettable.
I mean, I’ve been dating my girlfriend for several years now, and I still don’t know her phone number. But if you ask me right now for Mike Jones’ digits, I’ll drop 281-330-8004 faster than you can say “flip phone.”
What Made Mike Jones Unforgettable? Repetition.
Mike Jones had a marketing strategy so simple yet so effective it should be in textbooks. He repeated his name and phone number so many times in his songs that it became impossible to forget.
It’s the same reason why jingles like “Nationwide is on your side” or “I’m lovin’ it” are burned into your brain forever. Repetition = brand recognition.
Your Business Needs a “Mike Jones” Moment
If people don’t remember who you are or what you do, it’s not because they’re dumb—it’s because you haven’t told them enough times.
Think about it:
-
- You post on social media once and expect people to remember your business? Nope.
- You introduce your brand once and assume clients will call? Think again.
- You explain your services once and think they get it? Spoiler alert: They don’t.
In marketing, it takes an average of 8-12 touchpoints before a customer makes a purchase. (And let’s be honest—if Mike Jones had only said his name once, we wouldn’t be having this conversation.)
How to Be More Like Mike (Marketing Edition)
1. Repeat Your Core Message
What do you do? Who do you help? Say it. Then say it again. Then say it when people are sick of hearing it. That’s when they finally start remembering.
2. Be Easy to Remember
Mike Jones didn’t go by Michael Q. Jones, CPA—he kept it simple. Your brand messaging should be just as catchy. A memorable tagline, slogan, or value statement goes a long way.
3. Make It Easy to Find You
Mike Jones literally gave out his phone number in every song. Are you hiding behind an outdated contact form and a website that loads slower than dial-up. Fix that.
4. Be Consistent Across Platforms
Mike Jones didn’t switch it up—same name, same number, every time. If your brand voice sounds different on Instagram, LinkedIn, and your website, you’re confusing people. Keep it consistent.
5. Show Up More Often Than You Think You Need To
Mike Jones didn’t just mention his name once per album—he said it in every song. You need to show up regularly in front of your audience through blogs, social media, and email marketing.
Final Thought: Will People Remember You?
Mike Jones turned a simple marketing strategy into a lasting legacy (and let’s be honest—he did it without Facebook ads, SEO, or Google Analytics).
So, here’s the real question: If a 2000s rapper can make millions of people remember his name and phone number, what’s stopping your business from being unforgettable?
Want to keep your marketing on point? Subscribe to my newsletter (Or just refresh the page and fill out the info in the popup :).
Need help crafting a brand people won’t forget? Let’s talk.
Now go forth and channel your inner Mike Jones—minus the questionable lyrics.
by Judah | Mar 26, 2025 | Digital Marketing Strategies, Lead Generation & Nurturing, SEO & Online Visibility, Small Business Growth, Web Design & Development, Website Maintenance & Optimization
So, you’re thinking about building your own website. How hard can it be? It’s like cutting your own hair—you can do it, but you might not want to show anyone the results.
DIY website builders promise you’ll have a site up in minutes. Just drag, drop, and poof—you’re the next digital entrepreneur. But here’s the problem: looking “done” and looking professional are two very different things.
Meanwhile, a professionally designed website isn’t just there to look pretty. It’s a 24/7 sales rep, working to convert visitors into customers while you sleep. So, let’s break down the real difference between a DIY site and one built by someone who actually knows what they’re doing.
1. First Impressions: Is Your Website Scaring Away Customers?
Your website has about 3 seconds to impress visitors before they leave faster than a cat avoiding bath time.
DIY Website Struggles:
❌ Generic templates that make your site blend into a sea of mediocrity
❌ Confusing layouts where visitors have no clue where to click
❌ Font choices that scream “designed by my cousin who took a graphic design class in 2008.”
What a Pro Designer Does:
✔ Creates a custom, on-brand design that makes you look legit
✔ Optimizes layout and visuals to keep visitors engaged
✔ Designs for mobile first (because over 60% of your traffic is coming from phones)
The Hidden Cost of DIY Websites: If your site looks unprofessional, people assume your business is, too. That means lost trust, lost credibility, and lost sales.
2. SEO: Can Google Even Find Your Site, Bro?
If your website exists but isn’t ranking on Google, does it even exist?
DIY SEO Nightmares:
🔍 Slow loading speeds—Google hates slow sites, and so does everyone else
🔍 No keyword strategy—just hoping people “stumble upon” your site
🔍 No mobile optimization—Fun fact: Google ranks mobile-friendly sites higher
What a Pro Designer Does:
✔ Improves page speed so visitors (and Google) stick around
✔ Optimizes for the right keywords so you actually show up in search results
✔ Builds a mobile-first site to help improve user-experience
Hidden Cost of DIY: If Google doesn’t rank your site, your competitors are stealing your traffic.
3. User Experience: Is Your Site Annoying People?
Nothing says untrustworthy business like a broken contact form or a checkout page that mysteriously deletes everything right before purchase.
DIY Website Fails:
🤦 Links that go nowhere or worse, to an error page
🤦 No clear call-to-action so visitors leave without taking action
🤦 Navigation so confusing that users need a map and compass
What a Pro Designer Does:
✔ Ensures everything actually works (crazy concept, right?)
✔ Guides visitors toward taking action (like booking a call or buying a product)
✔ Makes navigation smooth & intuitive (so people don’t rage-quit)
Hidden Cost of DIY: If users can’t easily navigate your site, they’ll leave. And guess what? They’re not coming back.
4. Security & Maintenance: Hackers Love DIY Websites
Think hackers only go after big companies? False. Small business websites get hacked every day because they often lack basic security.
DIY Website Weaknesses:
🔓 No regular updates or security patches
🔓 Weak protection against malware and cyberattacks
🔓 No backups—so if something breaks, good luck
What a Pro Designer Does:
✔ Sets up proper security measures to keep your site safe
✔ Monitors & updates regularly with a Website Support Plan so you don’t have to
✔ Ensures your site gets backed up—because disasters happen
Hidden Cost of DIY: If your site gets hacked, you could lose business, credibility, and SEO rankings overnight.
5. Lead Generation: Is Your Website Just Sitting There?
Your website shouldn’t just sit around looking pretty—it should be bringing in leads and sales.
DIY Lead Gen Fails:
❌ No clear call to action—so visitors leave without converting
❌ No trust-building elements—so visitors lack reassurance you’re legit
❌ No lead capture system—so you’re missing out on potential customers
What a Pro Designer Does:
✔ Creates clear, action-driven pages that turn visitors into buyers
✔ Uses social proof & credibility markers like testimonials and case studies
✔ Builds in lead capture tools to grow your email list & customer base
Hidden Cost of DIY: If your website isn’t converting visitors, you’re leaving money on the table.
The Real Cost of a DIY Website vs. a Professional Site
Let’s break it down:
💻 DIY Website:
✔ Cheaper upfront (woohoo!)
✔ You get full control (even if you don’t know what you’re doing)
❌ Looks generic
❌ Ranks poorly on Google
❌ Frustrates visitors (who leave without buying)
❌ Vulnerable to security risks
❌ Ends up costing you more in lost sales
🚀 Professional Website:
❌ Costs more upfront
❌ Limited control on how to build or make changes
✔ Designed to convert visitors into customers
✔ SEO-friendly (so people actually find you)
✔ Loads fast, works seamlessly, and builds trust
✔ Saves you time, stress, and lost revenue
✔ Is an investment in your business growth
The Verdict: DIY or Pro?
You can build your own website—just like you can fix your own plumbing. But when your DIY project ends up costing you more time, money, and customers… was it really worth it?
If you’re ready to invest in a website that actually works, let’s talk.
Contact us today!
Or… you could spend the next three weekends Googling “why does my website look weird on mobile?”
Your call. 😉
